Strange way to title a post, huh?
Well, not really. Hang in there and read on.
Several years ago I read a book called "Give 'em the Pickle!" when I was in the customer service training business.
If I'm remembering correctly, one of the things author Bob Farrell promotes is doing the easy things that will make loyal customers who keep coming back to you for more.
Farrell ran ice cream/sandwich shops and found that charging for the pickle on a sandwich plate made all the -- bad -- difference in the world. He lost more by charging for the pickle (or not giving the pickle) than he "lost" by giving away the pickle. The free pickle made all the -- good -- difference in the world to his customers.
He urges people and businesses to find the "pickle" in their world and give it to customers for free.
The Touchstone charger is HP's pickle. Its one of the big things that differentiates WebOs devices from Apple's devices.
Hey, HP, give your Pre and TouchPad customers the pickle!
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